You have to find what brings your audience in, weeding through what works and what doesnt, says King. To discover more about how your brand can benefit from social media marketing, visit our website. Its important to know how to make a TikTok video stand out and grab the publics attention as fast as you can. small business tiktoks | TikyToky Compilations Tiky Toky 177K subscribers Subscribe 106K 4M views 2 years ago We love to see aesthetic and cute accessories and items! If theres one piece of advice King could offer other small businesses, its this: Succeeding on TikTok involves trial and error. How-To videos 7. 5. 2. Most Requested Service: Are you a service-based business? TikTok has created viral dances and instant stars, but it's also helping small businesses cash in. This is so their 458.8K followers can get the most out of their purchases. Consequently, this means that their 509.1K followers can enjoy delicious brownies without leaving their house. However, you should also try and insert a few informational videos too, especially those that highlight the more technical side of your business. Partner with creatives and influencers 4. 6 Small Businesses That Blew Up on TikTok DBL Jewelry First up, a jewelry business that started at home. Privacy But goals shouldnt be arbitrary. Show Off the Details: Have a product with amazing details? This effective way will help increase your brand awareness on TikTok, as more people will be curious about what you and your business offer. browniegod uses TikTok to give a glimpse into their production process, creating spellbinding videos of how each batch is perfectly crafted. It could be anything, including a short clip of you dancing, putting together a thank-you package, a small arts and craft project or the like. One of the best small businesses on TikTok is Down to Earth Beauty. While there are many young users on TikTok, this social media platform isnt just for teens to post pranks or dancing videos. This TikTok account answers questions from followers with videos and interacts with users in the comments section. See pricing, Marketing automation software. THANK YOU SM @Spicymochi #smallbusiness #smallbusinessowner #supportsmallbusiness #smallbiz #supportsmallbiz #stickers #sticker #etsyshop #etsy #stickershop #cutestickers #cute #dino #dinosaur #unboxingvideo #unboxing #keychain, Cute Small Business Packaging Idea Personalize your packages with the @COLOP e-mark. Viral TikTok Brand #1: The Silk Labs. The right TikTok ideas will help you in using TikTok advertising as a future marketing tool! TikTok in particular has allowed these enterprises to show off their products in more detail, attracting a considerable influx of revenue in the process. Cute TikTok videos are something that people search for a lot to get a quick refresher and these kinds of cute videos dominate the trending feeds pretty quickly. As a small business, its easier for you to be involved with your audience because you dont have a huge stream of comments. Host a Giveaway: Just like you would host a giveaway on Instagram or Facebook, you can easily host a giveaway on TikTok as well. This content is helpful and interesting to fellow or aspiring small business owners and it also helps your customers understand everything that goes into your business! Over time, the brand started incorporating more behind-the-scenes content, from packing orders to creating new products. Then, a girl from her hometown posted a TikTok video making scrunchies based on Tinas XXL scrunchies. Go behind-the-scenes What will yours be? Or the ease of cleaning plushies when paint is spilled over them. #entrepreneur #smallbusiness #smallbusinesscheck #smallbusinessowner #tiktok #foryou #foryourpage #foryoupage #handmade, Packaging orders! While TikTok only allows you to compare data from the past 60 days, Sprout Social lets you look into all your historical data. Instead, they focus on lifestyle always in a funny, engaging way. 41. @rileysstickers She makes the cutest stickers, especially ones where you can show your college pride! Say a big thank you to your customers with a happy video. Make sure you communicate to your audience what you stand for and what moves your business forward. It can be something practical so that people know theyre not alone in their personal struggles. starfallcandleco has gained 131.9K followers due to their eclectic assortment of candles and rooms sprays. Required fields are marked *. Performance Also, you can use relevant hashtags in established TikTok communities like #BookTok, #FoodTok, #CleanTok or #MessyTok. Livin is a Marketing Adventurer in One Search Pro, a Globetrotter by nature. Measurable: How do you indicate your progress toward this goal? TikTok users, especially gen Z and younger generations, love seeing behind-the-scenes videos. Brands - take note. Free and premium plans, Operations software. This will help others who are starting out avoid the same mistakes. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '7a03a7b4-d90f-4c86-b845-fae9305669ea', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. Or if you are a chiropractor can you share a super satisfying back crack? Apart from national holidays, you can also mark celebrations related to your business, like the anniversary of your opening. But if you want even more details, you can go to. Knowing that these two brands are deeply connected, King says they focused on sharing the behind-the-scenes journey of building and growing POPFLEX. Heres a short guide to hashtags on Tiktok for you to find the best trending ones. I cant wait to show my new gloss collection #smallbusiness #businessowner #gloss #lipgloss #lash #lashes #supportme. This will have an effect on the algorithm, which will start recommending more of your videos to that same user and their contacts. Here are our ideas, organized into several different categories: Our TikTok ideas begin with the most basic one, which is for you to introduce what youre selling. Can your team members each do a video to introduce themselves? A fun spin on this for small business owners is to share things in your business that make sense and help you run your business more smoothly. Knowing what success looks like makes it easier for you to identify the specific steps you need to follow to achieve it. 4. So youve set up your TikTok account, watched a few videos and gotten to know your way around the platformbut now what? Be nice to me. Put together a TikTok video that shares the online tools you love to use and why they are so helpful. wrldinvsofficial sells a range of creative and imaginative clothing items such as their World Peace shirt and their Basketball Letter shorts. The owner of this shop creates all of her own designs such as the macabun, which is a charming blend between a rabbit and a macaron. In fact, research suggests that 95% of purchases will be made via an e-commerce platform by 2040. The only way to figure that out is by posting and by not being afraid to test new things new creators, posting at different times, new angles, trends versus storytelling, etc.. My Name Is Wiltasha Sippio and I'm the own. Founded by influencer and content creator Cassey Ho, POPFLEX has amassed 2.5 million likes and 116K followers since first posting in May 2020. Everyone appreciates a good life hack, and it doesnt necessarily have to involve your products or services. Apple partnered with a bank in 2021 to let small businesses lease new M1 Macs for as low as $30 per month, with easy options to upgrade if and when more powerful devices are released. They even have a playlist for packaging orders and an ASMR playlist for followers that find the product piping process satisfying to hear. List down what they need to know, and how to get in touch with suppliers, distributors, etc, and how to carry out marketing on a budget. In this article, we not only list successful small businesses on TikTok with a breakdown of their strategies but also hear from some directly on what influenced their success. 2.1K Likes, 36 Comments. | | originalljud - absolutesnacc. It is a great example of a customer-driven marketing strategy where you reach out from your usual sphere of influence. Let your customers get to know the people behind your business. Elf actually commissioned a song specifically for a TikTok campaign. Top 21 Freelancing Websites Malaysia Has to Offer Find New Opportunities Here! 16. Takeaway: If you support a movement or are in a defined sub-niche, people within that sub-niche or that share the same values as you will support you. Privacy Policy, By subscribing, you agree to our Privacy Policy, help your small business get started on TikTok, My Friends (We Get Turnt Up) Mr. Hotspot, Moon (And It Went Like) Kid Francescoli, Memories (Drinks Bring Back) Ajay Stephens, CITY OF ANGELS 24KGoldn Funk Remix llusionmusic, Small Business Check Custom Orders threetwentynineco, Lose Control Meduza & Becky Hill & Goodboys, My favourite digital tools for business socialandstuff, OBLIVION by HATSUNE MIKU chonky.filas. In Malaysia, theres no shortage of celebrations for you to mark. Dance along to your favorite Tik Tok music or lip sync to a popular song or get your pet to do cute things and get on the trending feed. This process will allow viewers to gauge the quality and commitment your brand has. Watch popular content from the following creators: effortlesss(@effortlesssuk), REBORN CLUB(@rebornclub.co), 3Sibs(@3sibsco), Aprs Sunday(@apressunday), Trippyyqveen (@trippymulatto), stephany andrea(@stephanyandrea), Mypheme(@mypheme), Mypheme(@mypheme), Glam Doll(@glamdollboutique1), goddess appeal . Their designs are packed full of color and off-beat designs, such as flame and butterfly cases, which follow a signature Y2K style. 11. This ingenious small business uses TikTok to promote an array of unique skincare products to their target market of Gen Z customers. Its important to plan your social media budget and allocate your resources so you get a cost-effective strategy. #womeninbusiness #entrepreneurlife #modernfarmhouse #homedecor #ourcommunity #boutique. Day in the Life: Take your followers along with you on a typical day as a small business owner! This is also true for other social media strategies, like Instagram and Twitter . TikTok tips for small businesses 1. If you sell a product or service that requires hands-on production, and not just repacking them from a supplier, you can document your product-making process. 1. Netinfluencer has searched TikTok to discover the most popular small businesses on Tiktok. As they say, all work and no play makes Jack a dull boy. Caele (pronounced Kay-lee) is a senior at Boston University studying Advertising and Spanish. 29. TikTok advertising as a future marketing tool. Something Satisfying: Who doesnt love when a super satisfying video pops up in their feed? Theyll find you and your brand awareness will grow. SMALL BUSINESS TIKTOK WITH LINKS #4 KAWAII TIKTOK BUSINESS COMPILATION Soar High 20K subscribers Subscribe 45 Share 1.4K views 1 year ago Small business TikTok part 3 with links. There is so much content to discover on TikTok, from educational content to POVs to bookworms; its endless. Get social media resources and tips in your inbox weekly. Things I sell original sound - bury a friend, trytowakeup. Learn how to make and promote content for your business on TikTok. She loves books, film, music, photography, food, traveling, fashion, and beauty. This helps prospective customers understand what you are passionate about, which is sometimes a great differentiator in the market. 10. optimize any bio in 8 steps to find your dream customer. She creates handmade clay earrings. 31. One of the most popular videos on this account has 2.3M likes, 28.7K comments and 47.9K shares. Your Why: What keeps you going? You can test different types of content to see which one gives you the best results and the ones your audience doesnt care about. Can you share your biggest achievement? Published: Armed with this knowledge, you can start scheduling content on TikTok when it works best for your audience. Cookies Note: In this article, we define small businesses as those with one to 25 employees. Seeing our products promoted on external influencer/creator accounts helps build our awareness and trust with the consumer while also giving our customer real, raw, and unpaid reviews, says King on gifting products to influencers. As long as you have good TikTok ideas for this social media platform, you can produce content that will show up on the For You feed of users in general. Perhaps you discovered an app recently that helps you keep track of inventory, or one that helps with accounting. 2. For example, if they click on the learn more or shop buttons of sponsored ads on TikTok, then theyve directly interacted with you and completed a conversion. Paid advertising: When and how often youll use ads on TikTok or partner with influencers. As a result, this stops a large number of designer items from ending up in a landfill. Introduce Yourself: A great first TikTok video for small business owners is to introduce themselves. Terms Its important for your customers to feel valued as human beings too. #jewelrybusiness #jewelryhack #howtostyle #jewelrytips #smallbusinesscheck. A simple like or comment means the world #foryoupage #fyp #smallbusiness #blackownedbusiness. Unlike many other brands on TikTok, POPFLEX doesnt only rely on trending dances to gain traction. Product Displays: If you display your products in a physical location, share how you set up the displays. pwuffyshop provides a range of accessories and stationery, all of which adhere to a selection of cute designs. The main goal of my channel is to help those small business owners out there to promote their products through my videos and also to inspire others to. Small Business TikTok Success Stories: Slate & Tell Momentary Ink Princess Polly BM Collagen Tzuki Genify Studio 1. TikTok should be incorporated as one significant part of your social media content as a business. When you define your target audience, you can create content that addresses their specific needs, challenges or problems in their daily lives. I am done letting other people dictate my schedule. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '2c7242e4-ad54-4f63-8627-a15aa6a2ea50', {"useNewLoader":"true","region":"na1"}); In this article, we not only list successful small businesses on TikTok with a breakdown of their strategies but also hear from some directly on what influenced their success. Traffic: TikTok allows you to include a link to your website on your profile. With one single TikTok video, your business could garner hundreds, if not . Alyssa Brianna; Jeremy . This small business sellskeycaps and keyboards for all you gamers out there. After years of success, Ho launched the apparel brand, POPFLEX. The Idea: Was there a specific thing that prompted you to come up with the idea for your company? As such, your content needs to be engaging and relevant. 18. Cal Poly State University - San Luis Obispo, California State University - Los Angeles, University of North Carolina - Chapel Hill, California State University, Channel Islands, Jesus and Mary College, University of Delhi, Fashion Institute of Design & Merchandising, Federal University Of Agriculture Abeokuta, University of Illinois - Urbana-Champaign, Interamerican University of Puerto Rico San German campus, Keiser University - Latin American Campus, London School of Economics and Political Science, California State University of Sacramento, Savannah College of Art and Design Atlanta, School of Oriental and African Studies (SOAS), University of London, The University of Texas of the Permian Basin, University of North Carolina - Wilmington, University of South Florida - St. Petersburg, William Paterson University of New Jersey. Tell your viewers what this name means to you and how you hope it will help your business. This is free advertising for you, as the audiences of these creators will want to find the origin of the sound. starfallcandleco also uses TikTok to highlight their growth, showing how each product has changed since the business first launched back in 2020. About 90% of the TikTok videos this brand posts on TikTok are directly related to its product, specifically the quality, performance, and durability. For many brands, TikTok is a scary, unknown place. Subscribe to our social media tips and get a FREE Instagram checklist for your business, By subscribing, you agree to our THANK YOU FOR 10k!! As a business owner, you definitely have a life outside of work and your business. When Liv was 16 years old she spent $40 to start making jewelry. You can thank viewers for bringing your followers up to a certain number, or being conscientious. But how does this help your business on TikTok? Subscribe to the Marketing Blog below. TikTok loves photo dumps with the right caption, trending audio, and great brand pictures, Meite says. Faces Cosmetics is one of them. This could be anything from how you style photos for Instagram photoshoots, how to the settings on a professional camera or the type of lighting you use. She has been leading product marketing campaigns and doing qualitative market research in the tech industry for 10 years. idewcare sells products such as Get To The Root, its exfoliating sea salt scalp scrub, designed to eliminate build-up and stimulate the hair follicles. 13. XXL Scrunchie & CO is a small business in Canada that sells handmade scrunchies to protect your hair. Joining a volunteer group or helping one needy person is more than enough. 25 TikTok Ideas For Businesses 1. Ive rounded up small businesses that have generated thousands of likes and followers on their TikTok profiles alone. Subscribe to our tips & get an Instagram checklist for your business, By clicking you agree to our Privacy Policy, By: Cori Widen, Product Marketing Lead at Boosted by Lightricks. What is a Lead Magnet and Why You Should Create One (2022), PR Agency Malaysia 13 Top PR Companies Malaysia Review, What is Tactical Planning? Just be sure it is easy for people to enter to increase the number of people who participate. Whether a small business or a large one, TikTok has several powerful features that guarantee exposure of your brand's campaign to other social and international communities. TikTok for Small Business helps you set up ads, present your brand to the right people, and provides tips for engagement and increasing your follower count. 3. Here are some small businesses on TikTok that I have recently discovered that have some amazing, cute items! Splitting this model in two was definitely the right move. Use Boosted to create stunning videos in 3 min or less. They have even gone one step further, using platforms such as Uber Eats and Deliveroo to deliver their products around the UK. Things That Just Make Sense: You might have seen the TikTok trend where people share things in their home that just make sense. Show Processes: There are probably plenty of things you do everyday in your small business that you could show your customers a behind-the-scenes look while sharing tips for your fellow business owners such as sending out PR packages, printing marketing materials and more. small business packaging! Goals: The time you invest in creating a strategy to achieve your goals and the tactical support youll need to make it a reality. Success Story: There are lots of success stories on TikTok. Picture this: You create a TikTok sound that becomes trending or even viral. As it has a relatively young audience base, you should be able to start online marketing to them right away. Highlight one or two of your products that are most popular and explain why people love it. 33. The audio overlay a conversation between two friends resisting the temptation to make a purchase mixed with a simple video compilation made for a straightforward product demo that speaks for itself. You can find her writing and auditing websites for SaaS and B2B companies or watching the Water Show at the Bellagio fountains. Your Inspiration: Another type of video that does well on TikTok are inspirational videos. Short information like these helps your viewers feel closer to your business. The Best Sellers: Show off your best-selling products or services! In the world of average, he is a savage! Keep reading for 41 video content ideas that would be perfect for your small business to post on TikTok. Your email address will not be published. Spoiler alert: Its her product. You can share whats most important to you in your personal life or the mission behind your small business. Answer legal questions pertaining to having a small business. Plus, well break down strategies and tips to help you get started. Related: The Ultimate Guide On How To Start A Successful E-commerce Business In Malaysia. 20. Maybe you made your first overseas sale, or maybe you reached a significant number in terms of profit. You may unsubscribe from these communications at any time. One of the Tik Tok ideas that you can use is to create a video where you react to other videos. But with social media being more cost-effective, you can reach a wider audience and connect with your future customers. The State of Mobile 2022 report from Data.ai (formerly App Annie), "consumer spending on TikTok increased 77% in 2021. Make sure that your workplace is clean and decorated attractively. Specific: What do you want to accomplish? Story time #smallbusiness #artist #tiktokartist #smallbusinesscheck #teachersoftiktok. Overall, users spent $2.3 . out here craftin nature into jewelry #smallbusinesscheck #handmade #artist #plants #fashion. reluxeandcos intuitive business strategy has earned them an impressive 55.4K followers and an additional 1.4 million likes. Take this video below, which earned nearly 270K views. Its recommended that you post 1 to 4 times a day to test your content and start building your presence on TikTok. | There are still ways to be creative without making a life-changing finding. Share how you registered under SSM and whether or not you buy any insurance for your TikTok small business, or how you applied for a business loan, etc. Watch popular content from the following creators: Mika (@blushberryshop), 3Sibs (@3sibsco), Popagloss, LLC (@popaglosscosmetics), Atrela.Designs (@atrela.designs), Miss Essentielle (@essentielle.cosmetics) . That way, viewers will know that youre a dedicated seller who is well organized and clean. You might be surprised to learn that there are a ton of great TikTok videos about entrepreneurship and small businesses. Or maybe its your own story of finding success. Content creation: The cost of producing a TikTok video, which includes the planning, creation, editing and audio. This makes TikTok a great tool to help small businesses build their presence and connect with their audience in several ways that dont need high-production value. If you come across a life hack or business tip video that you like, recreate it and put your own spin on it. Everyone on TikTok knows about the Korean Fire Noodle challenge and the hashtag #koreanfirenoodles is viral on the platform. Shoutout @ofcourseitserika & @ribbin_ for motivating me to join tiktok two years ago #tiktokjourney #smallbusinesscheck #smallbizowner #whyijoinedtiktok. As you already saw from other small businesses examples on TikTok, building your presence is something that will help you in the long run by connecting with your audience where they are already engaging. There you have it 6 brands using completely different strategies and killing it on TikTok. Most of your customers might not know the meaning of your companys name. These products all adhere to a modern and inventive style, creating cohesion within their brand. Cori Widen is the Product Marketing Lead at Boosted by Lightricks. It has nothing to do with hashtags or certain times of the day, said Meite. Your email address will not be published. Tina, the founder of XXL Scrunchie & CO, tells the story of how she didnt want to join TikTok because she didnt think she had the bandwidth. Even when you feel posting on TikTok is just another thing you have to do from an already long list, you shouldnt leave it aside. Check out this blog for more TikTok stats. It can even give you a clue about how to approach them with your product as the solution or how to build trust based on shared values. This small business sells embroidered crewnecks with simple and trendy designs that anyone can pull off. She tries it on, addresses common customer pain points with this product line, then ends the video with the big reveal and a restock announcement. Doing trendy dance moves doesnt always need to be your answer to increasing your reach, says King. Make sure your response is polite, but firm and try to clear up any misconceptions they may have. Customers really like it when you acknowledge them as this implies you see them as more than just a source of income.
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